Ph.D. in Marketing, Syracuse University, 2012
M.S. in Statistics, Stanford University, 2007
B.S. in Industrial Management, KAIST, 2001
Empirical measurement of intertemporal pricing incentives, advertising responses, and their cross-channel impact and spillovers.
Joo, M., Kenneth C. Wilbur, and Yi Zhu (2016), "Effects of TV Advertising on Keyword Search," International Journal of Research in Marketing, 33(3), 508-523.
Joo, M., Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu (2014), "Television Advertising and Online Search," Management Science, 60(1), 56-73.
Joo, M., Tridib Mazumdar, and S. P. Raj (2012), "Bidding Strategies and Consumer Savings in NYOP Auctions," Journal of Retailing, 88(1), 180-188.
Joo, M., Kenneth C. Wilbur, and Dinesh K. Gauri, "Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry."
Joo, M., Kenneth C. Wilbur, and Dinesh K. Gauri, "Demand Allocation Effects of Product line Pricing with Advance Selling."
Awards and Honors