Ph.D., Marketing, Syracuse University, May 2012M.S., Statistics, Stanford University, June 2007
B.S., Industrial Management, Korea Advance Institute of Science and Technology (KAIST), Feb. 2001
Quantitative Marketing, Empirical Industrial Organization, Advertising, Online/Offline Marketing Interaction, Reverse Auction
Joo, M., Kenneth C. Wilbur, and Yi Zhu (2014), “Effects of TV Advertising on Keyword Search,” International Journal of Research in Marketing, forthcoming.
Joo, M., Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu (2014), "Television Advertising and Online Search," Management Science, 60(1), 56-73.
Joo, M., Tridib Mazumdar, and S. P. Raj (2012), “Bidding Strategies and Consumer Savings in NYOP Auctions,” Journal of Retailing, 88(1), 180-188.
Working Papers (Paper links go to the Social Science Research Network.)
INFORMS Annual Meeting 2013 Minneapolis
The 13th Annual Pricing Conference, Syracuse University, 2011
INFORMS Revenue Management and Pricing Conference, Columbia University, 2011
INFORMS Marketing Science Conference, Rice University, 2011
Frank M. Bass UTD FORMS Conference, UT-Dallas, 2011
INFORMS Marketing Science Conference, University of Michigan, 2009