Ph.D. in Marketing, Syracuse University, 2012
M.S. in Statistics, Stanford University, 2007
B.S. in Industrial Management, KAIST, 2001
Quantitative Marketing, Advertising, Pricing, Product Design, Online Experiments
Joo, M., Kenneth C. Wilbur, and Yi Zhu (2016), "Effects of TV Advertising on Keyword Search," International Journal of Research in Marketing, 33(3), 508-523.
Joo, M., Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu (2014), "Television Advertising and Online Search," Management Science, 60(1), 56-73.
Joo, M., Tridib Mazumdar, and S. P. Raj (2012), "Bidding Strategies and Consumer Savings in NYOP Auctions," Journal of Retailing, 88(1), 180-188.
Kim, Dong Soo, M. Joo, and Greg M. Allenby, "An Economic Model Explaining Reference Price Effects."
Joo, M., Kenneth C. Wilbur, and Dinesh K. Gauri, "Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry."
Joo, M., Kenneth C. Wilbur, and Dinesh K. Gauri, "Demand Allocation Effects of Product line Pricing with Advance Selling."
Awards and Honors