Assistant Professor, UC Riverside, 2018-Present

Assistant Professor, Ohio State Univ., 2012-2018

Editorial Appointments

Associate Editor, Decision Sciences (Marketing/OM/IS Interface), 2019-Present

Associate Editor, Information Economics and Policy, 2017-Present


Ph.D. in Marketing, Syracuse Univ., 2012

M.S. in Statistics, Stanford Univ., 2007

B.S. in Industrial Management, KAIST, 2001

Journal Publications

Management Science (2020) with Dinesh K. Gauri and Kenneth C. Wilbur 

Emotion (2020) with Wendy Liu and Kenneth C. Wilbur

Quantitative Marketing and Economics (2019) with Rex Y. Du and Kenneth C. Wilbur
  • Finalist, Robert D. Buzzell MSI Best Paper Award for the MSI working papers that have made the most significant contribution to marketing practice and thought, 2020
  • Runner-up, MSI 2018-2020 Research Priorities Working Paper Competition
  • Previous version released as MSI Report #13-138
Management Science (2019) with Michael L. Thompson and Greg M. Allenby
International Journal of Research in Marketing (2016) with Kenneth C. Wilbur and Yi Zhu
  • Highlighted in "What Should Marketers Read? Our Academic Trustees Tell Us" on MSI.org, 2017
Management Science (2014) with Kenneth C. Wilbur, Bo Cowgill and Yi Zhu
  • Finalist, Don Morrison Long Term Impact Award for a significant long run impact on the field of Marketing in the past 5~10 years, 2021
  • Winner, John D.C. Little Award for the Best Marketing Paper Published in Marketing Science or Management Science, 2015
  • Finalist, Frank M. Bass Award for the Best Marketing Paper Derived from a Ph.D. Thesis Published in INFORMS journals, 2015
Journal of Retailing (2012) with Tridib Mazumdar and S. P. Raj

Working Papers

Counterfactual Demand Predictions: Deep Learning with Microeconomic Theory.

Reconciling Stated and Revealed Preferences.
  • Best Paper Award, AMA Advanced Research Techniques Forum, 2017
Demand Allocation Effects of Product line Pricing with Advance Selling.
with Kenneth C. Wilbur and Dinesh K. Gauri


UCR: Brand Management (FTMBA, Undergrad)

OSU: Marketing Models (PhD), Optimal Pricing and Product Design (FTMBA), Market Research (Undergrad), CRM (Undergrad), Quantitative Pricing (FTMBA Individual Studies)

Syracuse: Marketing Principles (Undergrad), Brand Management (Undergrad with Markstrat)