Ph.D. in Marketing, Syracuse University, 2012
M.S. in Statistics, Stanford University, 2007
B.S. in Industrial Management, KAIST, 2001
Quantitative Marketing, Advertising, Pricing, Product Design
Joo, M., Kenneth C. Wilbur, and Yi Zhu (2015), "Effects of TV Advertising on Keyword Search," International Journal of Research in Marketing, forthcoming.
Joo, M., Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu (2014), "Television Advertising and Online Search," Management Science, 60(1), 56-73.
Joo, M., Tridib Mazumdar, and S. P. Raj (2012), "Bidding Strategies and Consumer Savings in NYOP Auctions," Journal of Retailing, 88(1), 180-188.
Joo, M., Michael L. Thompson, and Greg M. Allenby (2015), "Optimal Product Design by Sequential Experiments."
Joo, M., Kenneth C. Wilbur, and Dinesh K. Gauri (2013), "Demand Allocation Effects of Product line Pricing with Advance Selling."
Awards and Honors