Assistant Professor, UC Riverside, 2018-Present Assistant Professor, Ohio State Univ., 2012-2018 Associate Editor, Decision Sciences (Marketing/OM/IS Interface), 2019-Present Associate Editor, Information Economics and Policy, 2017-Present Ph.D. in Marketing, Syracuse Univ., 2012 M.S. in Statistics, Stanford Univ., 2007 B.S. in Industrial Management, KAIST, 2001 Journal Publications Emotion (2020) with Wendy Liu and Kenneth C. Wilbur Quantitative Marketing and Economics (2019) with Rex Y. Du and Kenneth C. Wilbur
Management Science (2014) with Kenneth C. Wilbur, Bo Cowgill and Yi Zhu
Journal of Retailing (2012) with Tridib Mazumdar and S. P. Raj
Working Papers
with Dong Soo Kim Counterfactual Demand Predictions: Deep Learning with Microeconomic Theory. with Dong Soo Kim, Chul Kim and Hai Che Reconciling Stated and Revealed Preferences.
Demand Allocation Effects of Product line Pricing with Advance Selling. Teaching UCR: Brand Management (FTMBA, Undergrad) OSU: Marketing Models (PhD), Optimal Pricing and Product Design (FTMBA), Market Research (Undergrad), CRM (Undergrad), Quantitative Pricing (FTMBA Individual Studies) Syracuse: Marketing Principles (Undergrad), Brand Management (Undergrad with Markstrat) |