Education

Ph.D. in Marketing, Syracuse University, 2012

M.S. in Statistics, Stanford University, 2007

B.S. in Industrial Management, KAIST, 2001

Research Interests

Quantitative Marketing, Advertising, Pricing, Product Design

Journal Publications

Joo, M., Kenneth C. Wilbur, and Yi Zhu (2016), "Effects of TV Advertising on Keyword Search," International Journal of Research in Marketing, 33(3), 508-523.

Joo, M., Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu (2014), "Television Advertising and Online Search," Management Science, 60(1), 56-73.
  • Winner, John D.C. Little Best Paper Award
  • Finalist, Frank M. Bass Outstanding Dissertation Award
Joo, M., Tridib Mazumdar, and S. P. Raj (2012), "Bidding Strategies and Consumer Savings in NYOP Auctions," Journal of Retailing, 88(1), 180-188.

Working Papers


Joo, M., Kenneth C. Wilbur, and Dinesh K. Gauri (2013), "Demand Allocation Effects of Product line Pricing with Advance Selling."

Awards and Honors
  • Winner, John D.C. Little Award for the Best Marketing Paper Published in Marketing Science or Management Science, 2015
  • Finalist, Frank M. Bass Award for the Best Marketing Paper Derived from a Ph.D. Thesis Published in INFORMS journals, 2015
  • Nominee, Outstanding and Distinguished Research Mentor Award, OSU Denman Forum, 2015
  • Haring Symposium Faculty Fellow, Indiana University, 2014
  • All-University Doctoral Prize, Syracuse University, 2012
  • AMA-Sheth Foundation Doctoral Consortium Fellow, Texas Christian University, 2010
  • MSI-WIMI Research Grant (co-PI with K. C. Wilbur and Y. Zhu), 2010
  • Future Professoriate Award, Syracuse University, 2009