Positions

Assistant Professor, UC Riverside, 2018-Present

Assistant Professor, Ohio State Univ., 2012-2018

Education

Ph.D. in Marketing, Syracuse Univ., 2012

M.S. in Statistics, Stanford Univ., 2007

B.S. in Industrial Management, KAIST, 2001

Editorial Appointments

Associate Editor, Decision Sciences (Marketing/OM/IS Interface), 2019-Present

Associate Editor, Information Economics and Policy, 2017-Present

Research Interests

Quantitative Marketing, Advertising, Pricing, Product Design, Online Experiments

Journal Publications

Management Science (forthcoming) with Dinesh K. Gauri and Kenneth C. Wilbur 

Emotion (forthcoming) with Wendy Liu and Kenneth C. Wilbur

Quantitative Marketing and Economics (2019) with Rex Y. Du and Kenneth C. Wilbur
  • Runner Up, MSI 2018-2020 Research Priorities Working Paper Competition
  • Previous version released as MSI Report #13-138
Management Science (2019) with Michael L. Thompson and Greg M. Allenby
International Journal of Research in Marketing (2016) with Kenneth C. Wilbur and Yi Zhu
Management Science (2014) with Kenneth C. Wilbur, Bo Cowgill and Yi Zhu
  • Winner, John D.C. Little Best Paper Award
  • Finalist, Frank M. Bass Outstanding Dissertation Award
Journal of Retailing (2012) with Tridib Mazumdar and S. P. Raj

Working Papers


Reconciling Stated and Revealed Preferences
  • AMA ART Forum Best Paper Award
Demand Allocation Effects of Product line Pricing with Advance Selling
with Kenneth C. Wilbur and Dinesh K. Gauri

Awards and Honors
  • Runner-Up, MSI 2018-2020 Research Priorities Working Paper Competition, 2018
  • Best Paper Award, AMA Advanced Research Techniques Forum, 2017
  • Winner, John D.C. Little Award for the Best Marketing Paper Published in Marketing Science or Management Science, 2015
  • Finalist, Frank M. Bass Award for the Best Marketing Paper Derived from a Ph.D. Thesis Published in INFORMS journals, 2015
  • Procter and Gamble Research Grant (co-PI with G.M. Allenby), 2014
  • Haring Symposium Faculty Representative, Indiana University, 2014
  • All-University Doctoral Prize, Syracuse University, 2012
  • AMA-Sheth Foundation Doctoral Consortium Fellow, Texas Christian University, 2010
  • MSI-WIMI Research Grant (co-PI with K. C. Wilbur and Y. Zhu), 2010
  • Future Professoriate Award, Syracuse University, 2009