Assistant Professor, UC Riverside, 2018-Present Assistant Professor, Ohio State Univ., 2012-2018 Ph.D. in Marketing, Syracuse Univ., 2012 M.S. in Statistics, Stanford Univ., 2007 B.S. in Industrial Management, KAIST, 2001 Quantitative Marketing, Advertising, Pricing, Product Design, Online Experiments Journal Publications Du, Rex Y., M. Joo, and Kenneth C. Wilbur (2018), "Advertising and Brand Attitude: Empirical Investigation of 575 Brands over Five Years," Quantitative Marketing and Economics, forthcoming. Joo, M., Michael L. Thompson, and Greg M. Allenby (2018), "Optimal Product Design by Sequential Experiments in High Dimensions," Management Science, forthcoming.
Joo, M., Kenneth C. Wilbur, and Yi Zhu (2016), "Effects of TV Advertising on Keyword Search," International Journal of Research in Marketing, 33(3), 508-523.
Joo, M., Kenneth C. Wilbur, Bo Cowgill, and Yi Zhu (2014), "Television Advertising and Online Search," Management Science, 60(1), 56-73.
Joo, M., Tridib Mazumdar, and S. P. Raj (2012), "Bidding Strategies and Consumer Savings in NYOP Auctions," Journal of Retailing, 88(1), 180-188. Working Papers Joo, M., Wendy Liu, and Kenneth C. Wilbur, "Divergent Courses for Liking vs. Wanting in Response to Sequential Persuasion." Kim, Dong Soo, M. Joo, and Greg M. Allenby, "An Economic Model Explaining Reference Price Effects." Joo, M., Kenneth C. Wilbur, and Dinesh K. Gauri, "Temporal Distance and Price Elasticity: Empirical Investigation of the Cruise Industry." Hardt, Nino, Youngju Kim, M. Joo, Jaehwan Kim, Greg M. Allenby, "Reconciling Stated and Revealed Preferences."
Joo, M., Kenneth C. Wilbur, and Dinesh K. Gauri, "Demand Allocation Effects of Product line Pricing with Advance Selling." Awards and Honors
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