Mingyu (Max) Joo
Assistant Professor of Marketing, UC Riverside
Links to SSRN, Google Scholar, UCR Faculty Page
Appointments
Assistant Professor, School of Business, UC Riverside, 2018-Present
Assistant Professor, Fisher College of Business, Ohio State University, 2012-2018
Associate Editor, Decision Sciences (Marketing/OM/IS Interface), 2019-Present
Associate Editor, Information Economics and Policy, 2017-Present
Education
Ph.D. in Marketing, Syracuse University, 2012
M.S. in Statistics, Stanford University, 2007
B.S. in Industrial Management, KAIST, 2001
Journal Publications
Designing Distributed Ledger Technologies, like Blockchain, for Advertising Markets. [SSRN]
International Journal of Research in Marketing (2022) with Seung Hyun Kim, Anindya Ghose and Kenneth C. Wilbur, Forthcoming
Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry. [SSRN]
Management Science (2020) with Dinesh K. Gauri and Kenneth C. Wilbur
Featured in Phys.org, Travel Industry Today, Cruisington Times
Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion. [SSRN]
Emotion (2020) with Wendy Liu and Kenneth C. Wilbur
Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years. [SSRN][arXiv]
Quantitative Marketing and Economics (2019) with Rex Y. Du and Kenneth C. Wilbur
Finalist, Robert D. Buzzell MSI Best Paper Award for the MSI working papers that have made the most significant contribution to marketing practice and thought, 2020
Runner-up, MSI 2018-2020 Research Priorities Working Paper Competition
Previous version released as MSI Report #13-138
Optimal Product Design by Sequential Experiments in High Dimensions. [SSRN]
Management Science (2019) with Michael L. Thompson and Greg M. Allenby
Presentation available at ASA Statistics in Marketing Online Webinar
Effects of TV Advertising on Keyword Search. [SSRN]
International Journal of Research in Marketing (2016) with Kenneth C. Wilbur and Yi Zhu
Highlighted in "What Should Marketers Read? Our Academic Trustees Tell Us" on MSI.org, 2017
Television Advertising and Online Search. [SSRN]
Management Science (2014) with Kenneth C. Wilbur, Bo Cowgill and Yi Zhu
Finalist, Don Morrison Long Term Impact Award for a significant long run impact on the field of Marketing in the past 5~10 years, 2021, 2022
Winner, John D.C. Little Award for the Best Marketing Paper Published in Marketing Science or Management Science, 2015
Finalist, Frank M. Bass Award for the Best Marketing Paper Derived from a Ph.D. Thesis Published in INFORMS journals, 2015
Bidding Strategies and Consumer Savings in NYOP Auctions.
Journal of Retailing (2012) with Tridib Mazumdar and S. P. Raj
Selected Working Papers
Consumer Aversion to Algorithm-Driven Price Volatility: Empirical Investigation of Airbnb.
with Jiaqi Shi, Jinan Lin and Tingting Nian
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplaces.
with Jiaqi Shi and Vibhanshu Abhishek
Counterfactual Demand Predictions: Deep Learning with Microeconomic Theory.
with Dong Soo Kim, Chul Kim and Hai Che
Recent/Upcoming Talks
ISMS Marketing Science Conference (June 2023)
KAIST College of Business (March 2023)
Conference on AI/ML/BA (December 2022)
Teaching
UCR: Brand Management (FTMBA, Undergrad)
OSU: Marketing Models (PhD), Optimal Pricing and Product Design (FTMBA), Market Research (Undergrad), CRM (Undergrad), Quantitative Pricing (FTMBA Individual Studies)
Syracuse: Marketing Principles (Undergrad), Brand Management (Undergrad with Markstrat)
Contact
UCR School of Business
900 University Ave.
Riverside, CA 92521, USA
(951) 827-3733
mingyu.joo at ucr.edu