Education

Ph.D. in Marketing, Syracuse University, 2012

M.S. in Statistics, Stanford University, 2007

B.S. in Industrial Management, KAIST, 2001

Journal Publications

Designing Distributed Ledger Technologies, like Blockchain, for Advertising Markets. [SSRN]

International Journal of Research in Marketing (2022) with Seung Hyun Kim, Anindya Ghose and Kenneth C. Wilbur, Forthcoming

Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry. [SSRN]

Management Science (2020) with Dinesh K. Gauri and Kenneth C. Wilbur

• Featured in Phys.org, Travel Industry Today, Cruisington Times

Divergent Temporal Courses for Liking vs. Wanting in Response to Persuasion. [SSRN]

Emotion (2020) with Wendy Liu and Kenneth C. Wilbur

Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years. [SSRN][arXiv]

Quantitative Marketing and Economics (2019) with Rex Y. Du and Kenneth C. Wilbur

• Finalist, Robert D. Buzzell MSI Best Paper Award for the MSI working papers that have made the most significant contribution to marketing practice and thought, 2020

• Runner-up, MSI 2018-2020 Research Priorities Working Paper Competition

• Previous version released as MSI Report #13-138

Optimal Product Design by Sequential Experiments in High Dimensions. [SSRN]

Management Science (2019) with Michael L. Thompson and Greg M. Allenby

• Presentation available at ASA Statistics in Marketing Online Webinar

Effects of TV Advertising on Keyword Search. [SSRN]

International Journal of Research in Marketing (2016) with Kenneth C. Wilbur and Yi Zhu

• Highlighted in "What Should Marketers Read? Our Academic Trustees Tell Us" on MSI.org, 2017

Television Advertising and Online Search. [SSRN]

Management Science (2014) with Kenneth C. Wilbur, Bo Cowgill and Yi Zhu

• Finalist, Don Morrison Long Term Impact Award for a significant long run impact on the field of Marketing in the past 5~10 years, 2021, 2022

• Winner, John D.C. Little Award for the Best Marketing Paper Published in Marketing Science or Management Science, 2015

• Finalist, Frank M. Bass Award for the Best Marketing Paper Derived from a Ph.D. Thesis Published in INFORMS journals, 2015

Bidding Strategies and Consumer Savings in NYOP Auctions.

Journal of Retailing (2012) with Tridib Mazumdar and S. P. Raj

Selected Working Papers

Consumer Aversion to Algorithm-Driven Price Volatility: Empirical Investigation of Airbnb.

with Jiaqi Shi, Jinan Lin and Tingting Nian

Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplaces.

with Jiaqi Shi and Vibhanshu Abhishek

A Microeconomic Demand Model with Reference Price for Differentiated Goods.

with Dong Soo Kim

Counterfactual Demand Predictions: Deep Learning with Microeconomic Theory.

with Dong Soo Kim, Chul Kim and Hai Che

Recent/Upcoming Talks

• ISMS Marketing Science Conference (June)

• UTD Bass Conference Discussant (March)

• OSU (February)

Teaching

UCR: Brand Management (FTMBA, Undergrad)

OSU: Marketing Models (PhD), Optimal Pricing and Product Design (FTMBA), Market Research (Undergrad), CRM (Undergrad), Quantitative Pricing (FTMBA Individual Studies)

Syracuse: Marketing Principles (Undergrad), Brand Management (Undergrad with Markstrat)